Our company originated in 2004, Jincheng Gift Packaging Factory, a factory by the Pearl River in Guangzhou. In 2013, we open a brand store in Guangzhou with the brand Huayucheng. In 2018, we open this branch in Foshan with the brand HLB. In 2021, we open a new factory in Zhongshan. Through these years of accumulation, we have a number of patents, many skilled employees, reach cooperation with one of the most valuable brands in Brand Finance Global 500. Our corporate culture is: win-win cooperation, quality first, gratitude to the society.
OUR PHILOSOPHY
The Values of HLB
Integrity first, win-win cooperation, gratitude to society
The Vision of HLB
Become the leader in the jewelry packaging industry, the breeding ground for for Hlbers' self-realization, and a century-old company with a good reputation.
The mission of HLB
Produce perfect packaging creatively, let the value of jewelry bloom, and build hlbers' dreams together.
DEVELOPMENT HISTORY
2004
Factory established 170m², mainly producing gift packaging products
2006
Factory established 170m², mainly producing gift packaging products
2010
Relocated to Nanhai factory, covering an area of more than 2,000 square meters, with jewelry display tray, jewelry display props and wooden display stand production line.
2013
Huayucheng Jewelry Packaging Co., Ltd. established, our first brand store located in Guangzhou,reached strategic cooperation with more high-end jewelry brands, especially a Top 10 chain jeweler in Hongkong.
2016
Second brand store established, begin to develop exhibition marketing channels, and register for Hong Kong Jewellery Gem Fair 3 times/year, form a partnership with Saudi Arabia's jeweller chain store brand.
2018
Expanded to 6000 square meters Yanbu factory established in Foshan, Guangdong, with jewelry leather box, jewelry display tray, jewelry display props and wooden display stand production line, begin to set up domestic and international e-commerce marketing channels with alibaba.
2021
Achieved a sales growth of 28 million against the trend, established Wanda Marketing Center, Lishui No. 2 Factory, and Zhongshan No. 3 Factory
2022
Set a target of 40 million USD in exportation, and further integrate the supply chain, promising future ahead!